Instantly vs Smartlead vs Lemlist vs SalesRobot – Which is Best for Your Business?

BLOGS

9/11/2025

white concrete building during daytime
white concrete building during daytime

Hello there, fellow entrepreneurs, sales pros, and marketers! If you're reading this, chances are you've already grasped the undeniable truth: cold email still works.

In fact, when done correctly, it's one of the most effective ways to generate leads and can drive "almost 20-30% more conversion rate".

But let's be real, navigating the world of email automation tools for cold outreach can feel like a minefield.

Pick the wrong one, and as agency owner Georgey Tishin wisely points out, "you're going to have bad deliverability a bunch of expensive invoices and absolutely no results to show for it". Yikes, right?

That's why we're here.

This guide is your no-nonsense, friendly expert companion to the leading cold email software options of 2025: Instantly.ai vs Smartlead vs Lemlist—alongside SalesRobot. We'll dive deep into their features, pricing, and unique quirks to help you confidently choose the perfect email automation tools for your business needs. Let's make sure your next cold email campaign is a smashing success!


I. The Foundational Truth: Why Cold Email Still Works (and How to Make it Safe)

Before we jump into comparing the best cold email software, let's clear up a common misconception and establish a critical ground rule for success.


Cold Emails Are Not Spam (If Done Right)


There's a big difference between a legitimate cold email and spam, and it all boils down to intent and execution. Properly executed cold emails are targeted, relevant, and personal. They're designed to build a connection, not annoy. To ensure your emails don't end up in the spam folder, make sure they include:

  • Your full name

  • Relevant information about your brand (like website links and physical address)

  • Personalized content tailored for the recipient

  • Plain English without clickbait in the subject line


Deliverability First: The Non-Negotiable of Modern Email

In 2025, getting into the inbox is "harder than ever". That's why deliverability isn't just a nice-to-have; it's the absolute foundation of any successful cold email campaign. This is where your chosen email automation tools truly prove their worth.


While one voice in the community suggests that "warm-up might not actually be something that you should be doing in cold email", the overwhelming consensus among experts and providers of cold email software is that "email warm-up is essential for ensuring high deliverability and improves your sender reputation". It’s how you signal to email service providers (ESPs) that you're a legitimate sender, building trust and keeping your emails out of the dreaded spam folder. Things like properly setting up your DMARC, DKIM, and SPF records are also crucial technical steps.


II. Deep Dive: The Leading Cold Email & Outreach Platforms

Now, let's meet the contenders in our smartlead vs instantly vs lemlist showdown! Each of these email automation tools has its unique strengths, and understanding them is key to making your choice.


Instantly.ai: The Email Powerhouse for High Volume


Instantly has rapidly emerged as a "modern and feature-rich cold emailing solution" and is purpose-built for "high-volume cold email outreach". It's celebrated for its "clean, intuitive interface" and feels like a "finished and polished product", offering a smooth user experience.


Key Strengths:


  • Unlimited Warm-up: Instantly offers "unlimited email warm-up" and even "pre-warmed email accounts", which are vital for maintaining sender reputation.

  • Top Deliverability: Users consistently report impressive "open rates above 50%", demonstrating its emphasis on inbox placement.

  • Integrated Lead Finder: It boasts a "vast database of 160 million contacts", or "over 80 million B2B contacts", and helps you find relevant leads with extensive filters.

  • Excellent Support: Many users, including Georgey Tishin, laud Instantly for having "the best customer service", describing it as "responsive, fast, and highly helpful".

  • Campaign & CRM: Instantly provides a straightforward campaign UI, A/Z testing, and a "built-in CRM feature" for managing workflows and tracking deals.


Limitations & Caveats:

  • Pricing Complexity: While seemingly affordable for basic plans, Instantly's "pricing can become confusing as they offer different plans for Warming & Sending and Leads". It can get "significantly more expensive when you start to scale", with some users feeling they "totally overdone the upsell bit".

  • Limited Integrations: Users often note its "limited integration capabilities with third-party tools".

  • Lead Data Accuracy: Despite internal verification, "some lead data may be inaccurate", potentially leading to higher bounce rates.

  • Mobile App Discrepancy: While Georgey Tishin claims Instantly has "hands down the best" mobile app, another source lists "no proper mobile support" as a drawback. This suggests varied user experiences or recent changes.


Smartlead: The Agency-Preferred Scalability Champion

Smartlead is an "AI-powered email outreach platform designed to automate and improve business communication", often favored by "lead gen agencies". It's a "specialized, high-performance platform for mass cold emailing" with a strong focus on "deliverability optimization". Many users also refer to Smartlead as the best cold email software for advanced scaling.


Key Strengths:

  • Scalable Pricing: Smartlead is "very friendly when it comes to scaling". It's "a little bit cheaper than Instantly" for small scale and "does not charge per user", allowing "unlimited team members and unlimited email accounts".

  • Robust Deliverability: Smartlead is renowned for its "premium email deliverability". It offers "unlimited email warm-up and inbox rotation features", "high-deliverability IP servers specific to each campaign", and a "spam rescue tab" to monitor rates. Its unique approach makes it the best cold email software for ensuring inbox placement.

  • Powerful API: Georgey Tishin highlights Smartlead's API as "the best API on the market", crucial for agencies and advanced users building custom automations. Smartlead’s "robust cold email API and automation infrastructure streamline outbound communication".

  • Active Community: It boasts "one of the biggest and most active communities in the cold email world", particularly on Slack, offering helpful technical support and insights.

  • Unified Inbox: Its "Unified Master Inbox" consolidates all replies into one place.


Limitations & Caveats:

  • Performance Issues: A common complaint is that Smartlead can be "very buggy at times", "slow," and experience "loading or uploading issues".

  • Customer Support: While "generally reliable", customer support can sometimes be slow, with "queries often take a while to get resolved", taking "several hours to get a response" or even days for escalated issues.

  • Lead Management: Smartlead's "lead management features are relatively basic", lacking segmentation or tagging options. It "does not include a built-in database".

  • Mobile App: It has a mobile app, but it's "definitely nowhere near as good" as Instantly's.

  • Pricing Clarity: Smartlead offers various plans, with monthly and annually billed options. For example, the Basic Plan is $39/month, but $32.5/month when billed annually. This can lead to some initial confusion if not carefully reviewed.


Lemlist: The Multi-Channel Creative's Choice

Lemlist "approaches outreach from a multi-channel perspective, combining email and LinkedIn automation". It's a popular choice for "small B2B sales teams" handling "moderate email volumes (under 5,000 monthly)". As an email automation tool, it differentiates itself with multi-channel features.


Key Strengths:

  • Multi-Channel Prowess: Lemlist excels in integrating email, LinkedIn automation, and even calls into its sequences, offering "true multi-channel campaign capabilities".

  • Extensive Lead Database: It provides access to a "database with +450 million leads", which is a significant advantage for lead sourcing.

  • Personalization: Lemlist supports "advanced personalization" with dynamic variables, custom images, and landing pages. It offers a "full AI campaign generator with which you can highly personalize all of your emails, generate icebreakers and create complete sequences".

  • Built-in Warm-up: Every paid plan includes "Lemwarm, Lemlist’s native email warm-up feature".

  • Robust Integrations: It integrates well with popular CRMs like HubSpot, Pipedrive, and Salesforce, as well as automation tools like Zapier and Make.


Limitations & Caveats:

  • Per-User Pricing: Lemlist's pricing scales "per user/month", which can make it "expensive for small teams" as costs "rise significantly with headcount".

  • LinkedIn Automation Risks: Its LinkedIn automation is "browser-based, requires keeping your computer running continuously", and users have "reported LinkedIn bans" and "safety concerns".

  • User Experience & Bugs: Users sometimes report "frequent UI/UX frustrations, bugs and glitches", with older reviews even mentioning "pompous" customer support.

  • Limited Lead Credits: Even on paid plans, you get a "limited number of email and phone verifications per month".


SalesRobot: The LinkedIn Automation Specialist

SalesRobot emerged to address a specific need: "making LinkedIn automation reliable and safe". It's built for LinkedIn-focused sales teams and agencies" that prioritize account safety above all else, making it a specialized email automation tool for multi-channel efforts.


Key Strengths:

  • Superior LinkedIn Account Safety: SalesRobot uses a "cloud-based system with dedicated residential IPs and mobile API integration", which helps prevent account restrictions. Users "report zero account bans with proper usage".

  • 24/7 Cloud Automation: Unlike browser-based tools, SalesRobot runs "24/7 in the cloud".

  • AI-Powered Messaging: It offers "AI-powered message writing capabilities", including "SalesGPT—built on top cold emailers’ strategies".

  • Proactive Support: SalesRobot is praised for its "excellent customer support with proactive assistance".


Limitations & Caveats:

  • LinkedIn User Agreement: It's important to note the disclaimer: "Using SalesRobot may not comply with LinkedIn's User Agreement and you understand that you are using SalesRobot at your own discretion and risk".

  • Limited Email Capabilities: Its "email capabilities compared to specialized tools" are "limited", focusing mainly on complementing LinkedIn outreach.

  • Higher Pricing: It can be "higher pricing compared to basic automation tools".


Apollo: The Data King, Not the Sending Tool (Cautionary Advice)

While Apollo is widely known for its "amazing" lead database, it comes with a strong warning regarding its cold email sending capabilities. If you're looking for the best cold email software, Apollo is not it.


Pitfall:


Georgey Tishin, an agency owner sending millions of emails monthly, unequivocally states that "you shouldn't be using Apollo as a cold email sending tool". He calls it "probably the absolute worst thing you could use for sending" due to "horrible deliverability" and a general lack of optimization for cold email. Many people who claim cold email doesn't work often used Apollo for sending. So, use Apollo for data, but definitely not for sending!


III. Feature Showdown: A Head-to-Head Analysis for Your Business Needs

Let's break down how these top platforms compare on the features that matter most for your outreach success, helping you identify the best cold email software for your specific requirements.


Email Deliverability & Warm-up: Who Gets You to the Inbox?


This is where the rubber meets the road. Getting into the primary inbox is non-negotiable for any effective email automation tool.

  • Instantly.ai "sets the standard with its comprehensive email infrastructure". It includes "unlimited warm-up", "pre-warmed email accounts", "unlimited automated inbox placement tests", and "auto-pause campaigns if placement drops". For high volumes, its "SISR (Smart Inbox Safety Rotation) System" uses private IP blocks to insulate domains. Users "report consistent 50%+ open rates".

  • Smartlead is "just as impressive" with "unlimited email warm-up", "inbox rotation", and "high-deliverability IP servers specific to each campaign". It boasts a "spam rescue tab" to monitor rates and recommends a "daily sending limit of 50 emails per address" to maintain reputation. Smartlead is explicitly stated as "the best cold email software" for optimizing email performance.

  • Lemlist offers "built-in warm-up (lemwarm)" on its paid tiers and DNS setup guidance, though users might experience a "72-hour wait time for DNS changes".

Expert Advice: Regardless of your cold email software, "Keep Gmail spam complaints under 0.1 percent on average and avoid 0.3 percent at any time. Warm up for at least two to four weeks on new domains. Require passing inbox placement tests across major providers before raising volume".


Lead Finding & Management: Database vs. BYOL (Bring Your Own Leads)


Where do your prospects come from, and how do you organize them with your email automation tools?

  • Instantly.ai shines with its "built-in prospect database" of "160 million contacts" or "80 million B2B contacts", offering extensive filters and an enrichment feature. However, some users note potential "inaccuracies" and "export limits".

  • Smartlead "does not include a built-in database". This means you'll "import your own prospect lists", but it offers "powerful tools for importing and cleaning" like de-duplication. A key limitation is the "lack of segmentation options once contacts are imported".

  • Lemlist provides access to a "large lead database with +450 million leads" and offers email/phone verification, though with "limited lead credits".


AI-Powered Outreach: From Writing to Reply Management


AI is rapidly transforming cold outreach, from crafting messages to handling responses, making it a key differentiator among cold email software options.

  • Instantly.ai features "AI-driven analytics and AI prompts for easy templating and email writing". Its "Copilot can draft sequences, generate audiences, and summarize analytics", and the "AI Reply Agent answers leads in under five minutes with human-in-the-loop or autopilot modes".

  • Smartlead's AI features are similar; the product allows users to "integrate the famous ChatGPT right into the product to create meaningful, personalized emails at scale". Its AI also powers "humanized email sending patterns, spintax, and smart replies" for warm-up. Smartlead uses "advanced AI-driven capabilities" for personalization.

  • Lemlist offers a "full AI campaign generator with which you can highly personalize all of your emails, generate icebreakers and create complete sequences".

  • SalesRobot introduces "SalesGPT—built on top cold emailers’ strategies" for AI campaign creation and offers "AI reply management that can book meetings".


Multi-Channel Capabilities: Email, LinkedIn, & Beyond


For a holistic outreach strategy, multi-channel email automation tools can be a game-changer.

  • Lemlist is the leader here, offering "comprehensive channel integration" with "combined email and LinkedIn sequences", VoIP integration, and custom landing pages.

  • SalesRobot focuses on "LinkedIn and email coordination" with "Sales Navigator integration".

  • Smartlead boasts a "multi-channel infrastructure designed to be limitless".

  • Instantly.ai is "primarily email-focused" and "lacks native LinkedIn features".


Campaign Management & Automation: Building Your Sequences


Efficient campaign setup and automation are crucial for scaling your use of email automation tools.

  • Instantly.ai's "Campaign UI is straightforward" for setting up leads, sequences, and schedules, offering "decent automation options" and "A/Z testing to auto-optimize". It can send "up to 500,000 emails monthly".

  • Smartlead excels with "extremely neat campaign dashboards, allowing users to create complex email sequences with ease". It supports an "unlimited number of email accounts for campaigns" and its robust API and automation infrastructure streamline campaign creation.

  • Lemlist provides "unlimited email campaigns and follow-ups" with "multi-channel sequence building" and "conditional logic".


CRM & Inbox Management: Staying Organized


Handling replies and tracking deals efficiently is vital for cold email software.

  • Instantly.ai features a "Unibox to reply to all your email accounts and campaigns" and a "built-in CRM feature". It provides a "kanban-style view" with "customizable statuses" and "lead scoring". Instantly plans to become a "fully-fledged AI-powered CRM".

  • Smartlead offers a "Unified Master Inbox" or "Unibox" to consolidate all outreach channels and responses. However, its "CRM functionalities are generally considered basic".

  • Lemlist provides shared inbox and collaboration features and integrates with popular CRMs.


Integrations: Connecting Your Tech Stack


How well do these email automation tools play with others?

  • Instantly.ai offers integrations with CRMs like Pipedrive, HubSpot, Salesforce, Slack, Google Calendar, and OpenAI. However, users have "mentioned limited integration capabilities", often requiring Zapier or its API for custom workflows.

  • Smartlead has a "limited number of native integrations", mainly email providers and Slack. However, it features "powerful API integrations and webhooks" for integrating with CRMs such as HubSpot, Salesforce, Pipedrive, and automation platforms like Zapier, Make, and N8N.

  • Lemlist boasts "robust integrations" with CRMs and automation tools.


User Experience & Support: Ease of Use vs. Reliability


A good cold email software should be a pleasure to use and have your back when things go wrong.

  • Instantly.ai is widely praised for its "simple, easy-to-use user interface" and is considered "probably the most stable software on the market". Its customer support is "consistently lauded as responsive, fast, and highly helpful".

  • Smartlead is generally described as having an "intuitive and easy-to-use interface". However, users "report occasional technical bugs" and it can be "very buggy at times" and "slow". Customer support gets "mixed feedback"; while "generally reliable", it can be slow to respond. It does have an "active Slack community".

  • Lemlist receives "mixed feedback on UX" with "frequent UI/UX frustrations, bugs and glitches". Older reviews described support as "pompous".



IV. Pricing & ROI: Decoding the Costs of Scaling Your Outreach


Understanding the pricing model is crucial, especially as you scale your efforts with email automation tools.


Per-User vs. Flat Fee: Understanding Pricing Models

  • Instantly.ai's "Outreach plans are flat per workspace with unlimited sending accounts". Its pricing is structured "per workspace—not per person".

  • Smartlead "does not charge per user", offering "unlimited team members and unlimited email accounts" across its plans.

  • Lemlist "charges per user/month" with bundles of sending emails per seat.


Cost Per Meeting: A Real-World Financial Comparison


When considering cost, think about your ROI. For a 10-rep team sending 8,000 emails per month and achieving a 1% meeting rate (80 meetings), the "platform cost per meeting would be about $1.21 on Instantly Hypergrowth ($97 ÷ 80) vs. about $5.50 on Lemlist Email Pro ($550 ÷ 80)", before other costs. This clearly shows how Instantly's flat fee keeps unit cost stable at scale, making it a contender for the best cold email software for cost-efficiency at volume.


Instantly's Pricing Complexity: What You Need to Know


Instantly's pricing "can be somewhat complex" because it separates "Sending & Warmup" and "Leads" into different plans. While their basic "Growth" plan starts at $37/month, combining it with lead features or scaling to higher tiers can make it "significantly more expensive". Some users have felt it "totally overdone the upsell bit" with prompts for extra features.


Smartlead's Pricing Structure & Inconsistencies


Smartlead generally offers a "simpler and more cost-effective" pricing model, especially for high-volume senders. For instance, their Basic Plan can be found at $39/month or $32.5/month if billed annually. The Pro Plan is $94/month, or $78.3/month annually. They also offer a Custom Plan starting at $174/month for lead generation agencies and large enterprises. This straightforward structure, coupled with unlimited team members, makes it very appealing for scaling.



V. The Right Fit: Recommendations Based on Your Business Goals

So, which cold email software is right for you? It really "boils down to your unique business needs". This comparison of smartlead vs instantly vs lemlist should help clarify your choice.


For High-Volume Email Agencies & Scalers

  • Smartlead is "our clear favorite" for "companies and B2B agencies managing high-volume prospecting", especially those sending "tens of thousands to millions of emails per month". Its scalability, powerful API, and deliverability focus make it ideal. Many users consider it the best cold email software for scaling.

  • Instantly.ai is also a strong contender if you're "running a cold email agency or high-volume email campaigns" and prioritize a stable UI with an integrated lead finder.


For Multi-Channel Teams (Email + LinkedIn)

  • Lemlist is your best bet if you're a "small B2B team (1-20 people) needing multi-channel outreach" and want to "combine email and basic LinkedIn outreach" with creative personalization.


For LinkedIn-First Outreach & Safety

  • SalesRobot is the "clear winner for LinkedIn safety". If "LinkedIn is your primary outreach channel" and "account safety is your top priority", its cloud-based automation and dedicated IPs are unmatched.


For Beginners & Solo Founders

  • Instantly.ai is often recommended as the "most beginner friendly tool" due to its "simple and easy-to-use" interface and "smaller learning curve". It's perfect if you're just getting started and "not looking to scale up and do anything crazy".


VI. Beyond the Tools: Advanced Cold Email Strategies & Overlooked Gaps


Having the right email automation tools is just one piece of the puzzle. Mastering your strategy is what truly sets you apart, regardless of whether you choose smartlead vs instantly vs lemlist.


The Vaibhav Method: Secret Tips for 40% Reply Rates


Smartlead founder Vaibhav shares "secret cold email practices that nobody tells you", which have helped their customers achieve "as high as 40% positive reply rate".


#1 Five Mins Minimum Email Time Gap: "Keep a minimum of 5 mins email time gap between sending emails" to avoid looking spammy.


#2 Maintain a DNC Checklist: Always maintain a "Do Not Contact (DNC) list" for leads who've unsubscribed or blocked you, as sending to them "is violating the CAN-SPAM Act".


#3 Run Campaigns with Less than a 2% Bounce Rate: If your campaign's bounce rate is over 2%, then "stop the campaign, check what went wrong, and fix it before resuming it".


#4 Stop Low Performing Campaigns: Pause campaigns that don't meet industry standards (Open rate: >20%, Click-through rate: 2-5%, Reply rate: >10%, Bounce rate: <2%).


#5 Remove Low Performing Email Accounts: Filter out underperforming email accounts after launching campaigns to boost deliverability.


#6 Check Common Spam Blacklists for Your Domain: Regularly check if your domain is blacklisted using tools like mxtoolbox if campaigns are underperforming.


#7 Send 50 Emails/Addresses per day: The best practice for a successful outreach campaign is to "set a sending limit of 50 emails per address per day," including warm-up emails.


#8 Gradually Increase Email Sent Volume: Avoid sudden increases in sending volume to prevent triggering spam filters.


#9 Use Spintax To Randomise Email Messages: "Spintax improves deliverability by increasing randomization of messages" by creating variations of words or sentences like {Hi|Hello|Hey}.


#10 Inbox Rotation: "Select multiple mailboxes per campaign to send the load horizontally" to divide email volume into small chunks for several mailboxes.


Legal Landscape: GDPR, CCPA, and Beyond CAN-SPAM


While the CAN-SPAM Act is often mentioned for cold email, a truly robust strategy must also consider global data privacy regulations like GDPR (Europe's General Data Protection Regulation) and CCPA (California Consumer Privacy Act). These laws dictate how you collect, store, and process personal data, impacting everything from list acquisition to unsubscribe management. A blog post could delve into the specifics of these regulations and how email automation tools help navigate consent and data processing.


Advanced Deliverability Troubleshooting & Domain Health


Beyond basic warm-ups, maintaining peak deliverability requires a deeper understanding of email infrastructure. Future content could explore advanced domain strategy (e.g., dedicated sending domains vs. primary business domains, sub-domains for different campaign types). What happens when your deliverability does tank? A guide on diagnosing issues beyond simple metrics, recovering from blacklistings, and rebuilding sender reputation—perhaps leveraging tools like Smartlead's SPF Checker, DMARC Checker, or Blacklist Check Tool—would offer immense value.


The Evolving Role of AI in Cold Outreach


AI is not just a passing trend; it's rapidly becoming integral to cold outreach. Looking ahead, email automation tools like Instantly are announcing plans to evolve into "fully-fledged AI-powered CRM[s]" that will add cloud calls, SMS, and new AI sales workflows, including a "website visitors" feature for inbound lead capture. This points to a future where AI handles more than just message writing, automating entire sales workflows and lead qualification processes.


VII. Final Verdict & Next Steps

Choosing the right cold email software in 2025 isn't about finding a single "best" solution, but rather making an informed decision that "boils down to your unique business needs". The smartlead vs instantly vs lemlist comparison clearly shows the specialized nature of these platforms.

  • Instantly.ai is fantastic for high-volume email agencies and beginners who value a stable, user-friendly interface and robust email deliverability with integrated lead finding. Many consider it an excellent email automation tool for pure email play.

  • Smartlead is the champion for lead generation agencies and businesses needing ultimate scalability, powerful API integrations, and top-tier deliverability management for mass campaigns. It's often highlighted as the best cold email software for scaling to millions of emails.

  • Lemlist shines for small B2B teams seeking a balanced multi-channel approach that integrates email and LinkedIn with creative personalization. It’s a versatile email automation tool for integrated outreach.

  • SalesRobot is the undisputed leader for LinkedIn-focused sales teams and agencies where account safety and cloud-based LinkedIn automation are paramount.

  • And remember, avoid Apollo for sending emails, no matter how good its lead data is!


Actionable Advice: Test Before You Commit

The best way to truly know which platform suits you is to try it out. Most of these email automation tools, including Instantly.ai, Smartlead, and Lemlist, "offer a 14-day free trial". So, "define your specific needs, then test both platforms with clear objectives to determine which one best suits your workflow".

VIII. Frequently Asked Questions (FAQs)

Q: What is Smartlead's cold email outreach software?

A: Smartlead's cold email outreach software helps businesses scale their outreach seamlessly with unlimited mailboxes, automated email warm-up, a multi-channel infrastructure, and a user-friendly unibox for managing the entire revenue cycle. It is designed to transform cold emails into reliable revenue streams.

Q: What is an average cold email response rate?

A: An excellent cold email response rate typically varies between 1% to 10%, though this can depend on your industry and targeting.

Q: How long should a cold email be?

A: Brevity is key! Research suggests drafting short emails "between 50 and 125 words is enough to engage clients".

Q: How many sending accounts can I connect (Instantly vs Smartlead vs Lemlist)?

A: Instantly.ai and Smartlead both offer "unlimited sending accounts". Lemlist, however, bundles sending addresses per user, typically 3 on Email Pro and 5 on Multi-Channel plans.

Q: Does Lemlist offer a free trial?

A: Yes, Lemlist offers a "14-day free trial on all paid plans".

Q: What deliverability targets should we hold before scaling?

A: "Keep Gmail spam complaints under 0.1 percent on average and avoid 0.3 percent at any time. Warm up for at least two to four weeks on new domains. Require passing inbox placement tests across major providers before raising volume".

Q: Do email automation tools like Smartlead provide lead sources?

A: No, Smartlead "distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration," and does not include a built-in lead database. It focuses on automating campaigns rather than lead sourcing directly.